The 'Wakhra Swag' of the Punjabi Music Industry – Insights into a successful indie music scene
The Punjabi music industry holds the largest share in independent music in India. Here's a look into what we can learn from this industry.
Our articles are written with the intention of providing valuable and accessible industry information to creative professionals, young and experienced. We cover topics relevant to a wide range of creative disciplines, including the music business, the visual art and design industry, film, new media, artist rights, intangible cultural heritage and folk art rights, to name a few.
Simplifying industry know-how and jargon has always been critical to our work. We seek to update the blog regularly, invite contributions from writers and welcome you to view our previous blog or the AL Magazine for some of our older content.